Creating a modern identity for a traditional firewood business.
Creating a modern identity for a traditional firewood business.
We created a new brand identity and Shopify experience for Treacy Logistics, transforming a traditional firewood supplier into a clearer, more credible digital brand built for nationwide orders.
Client:
Treacy Logistics
Industry
Firewood · E-commerce · Logistics
Services
Brand Identity · UX/UI · Shopify Design & Development
Technology
Framer
Figma
Adobe Illustator
Client:
Treacy Logistics
Industry
Firewood · E-commerce · Logistics
Services
Brand Identity · UX/UI · Shopify Design & Development
Tech
Framer
Figma
Adobe Illustator
A Shopify experience designed around bulk ordering.
A Shopify experience designed around bulk ordering.
We helped a long-established fuel company in Carrick-on-Suir see the opportunity beyond its local market, creating a new brand and Shopify experience designed to sell and deliver firewood across Ireland.
Problem
A strong local business with a bigger opportunity.
Tom had built an established fuel business in Carrick-on-Suir, but firewood sales were still largely local. There was no dedicated brand or e-commerce experience designed to take bulk orders from customers across Ireland.
Solution
Turning a local operation into a nationwide e-commerce brand.
We worked with Tom to create Treacy Logistics from the ground up — developing the brand identity, UX/UI and Shopify store around bulk firewood ordering, clear delivery information and nationwide fulfilment.
An abstract flame mark built for recognition.
Inspired by fire, motion and delivery, the symbol gives Treacy Logistics a memorable visual shortcut simple enough to stay versatile, but distinctive enough to stand apart.
A palette built to feel warm, dependable and unmistakably Treacy.
Fire Orange leads the identity with energy and visibility, balanced by charcoal, timber and warm neutral tones inspired by firewood, ash and the materials at the heart of the business.
A wordmark designed to feel established from day one.
The full Treacy Logistics wordmark combines the abstract flame symbol with clean, confident typography creating an identity that feels modern, dependable and recognisable across every application.
Problem
A strong local business with a bigger opportunity.
Tom had built an established fuel business in Carrick-on-Suir, but firewood sales were still largely local. There was no dedicated brand or e-commerce experience designed to take bulk orders from customers across Ireland.
Solution
Turning a local operation into a nationwide e-commerce brand.
We worked with Tom to create Treacy Logistics from the ground up — developing the brand identity, UX/UI and Shopify store around bulk firewood ordering, clear delivery information and nationwide fulfilment.
An abstract flame mark built for recognition.
An abstract flame mark built for recognition.
Inspired by fire, motion and delivery, the symbol gives Treacy Logistics a memorable visual shortcut simple enough to stay versatile, but distinctive enough to stand apart.
A palette built to feel warm, dependable and unmistakably Treacy.
Fire Orange leads the identity with energy and visibility, balanced by charcoal, timber and warm neutral tones inspired by firewood, ash and the materials at the heart of the business.
A wordmark designed to feel established from day one.
A wordmark designed to feel established from day one.
The full Treacy Logistics wordmark combines the abstract flame symbol with clean, confident typography creating an identity that feels modern, dependable and recognisable across every application.