Creating a distinctive jewellery brand from identity to e-commerce.
Creating a distinctive jewellery brand from identity to e-commerce.
We created the FRNE brand identity, visual direction and Shopify experience from the ground up shaping a premium men’s jewellery brand designed to feel considered, recognisable and built to convert.
Client:
FRNE
Industry
Men’s Jewellery · E-commerce
Services
Brand Identity · UX/UI · Shopify Design & Development
Technology
Framer
Figma
Adobe Illustator
Client:
FRNE
Industry
Men’s Jewellery · E-commerce
Services
Brand Identity · UX/UI · Shopify Design & Development
Tech
Framer
Figma
Adobe Illustator
Designed for a smoother
shopping experience.
Designed for a
smoother shopping
experience.
A new brand direction and website designed to strengthen credibility, clarify the offer and turn more visitors into enquiries.
Problem
Starting with a blank page.
FRNE didn’t have an existing identity, store or visual system to work from. Everything needed to be created from scratch, with a clear idea behind how the brand should look, feel and position itself in the jewellery market.
Solution
Every part of the brand was built with purpose.
From the name, identity and visual direction to the UX/UI and Shopify development, we created FRNE from the ground up. Every decision was made to give the brand a consistent point of view and a complete digital experience that felt considered from day one.
A compact mark built for instant recognition.
Designed for smaller digital touchpoints, the FRNE mark keeps the identity bold and unmistakable at reduced sizes. Positive and negative versions make it flexible across app icons, social profiles and branded interfaces.
A hidden symbol built into the heart of the wordmark.
The FRNE wordmark incorporates a subtle hourglass within the letterform, creating a distinctive detail that rewards a closer look. It reflects time, perspective and the brand’s philosophy of facing reality without compromising the clean, premium silhouette.
A palette built around restraint, confidence and quiet luxury.
Deep chocolate anchors the FRNE identity, supported by warm cream, espresso and muted stone tones. Antique gold adds a refined accent, creating a premium system designed to feel timeless, masculine and considered.
An identity designed to feel established from day one.
A refined wordmark and compact T&CO mark create a flexible identity system that works consistently across web, social and smaller digital applications.
Problem
Starting with a blank page.
FRNE didn’t have an existing identity, store or visual system to work from. Everything needed to be created from scratch, with a clear idea behind how the brand should look, feel and position itself in the jewellery market.
Solution
Every part of the brand was built with purpose.
From the name, identity and visual direction to the UX/UI and Shopify development, we created FRNE from the ground up. Every decision was made to give the brand a consistent point of view and a complete digital experience that felt considered from day one.
A compact mark built for instant recognition.
Designed for smaller digital touchpoints, the FRNE mark keeps the identity bold and unmistakable at reduced sizes. Positive and negative versions make it flexible across app icons, social profiles and branded interfaces.
A hidden symbol built into the heart of the wordmark.
A hidden symbol built into the heart of the wordmark.
The FRNE wordmark incorporates a subtle hourglass within the letterform, creating a distinctive detail that rewards a closer look. It reflects time, perspective and the brand’s philosophy of facing reality without compromising the clean, premium silhouette.
A palette built around restraint, confidence and quiet luxury.
Deep chocolate anchors the FRNE identity, supported by warm cream, espresso and muted stone tones. Antique gold adds a refined accent, creating a premium system designed to feel timeless, masculine and considered.
An identity designed to feel established from day one.
An identity designed to feel established from day one.
A refined wordmark and compact T&CO mark create a flexible identity system that works consistently across web, social and smaller digital applications.